In a mashup of sorts, asiafoodrecipe.com leverages on the wealth of Asian food recipes available on YouTube to empower individuals around the world to be professional cooks.

Targeted at food enthusiasts, stay at home mums and cooking amateurs alike, this interactive recipe portal aims to bring together a global community of Asian food recipe lovers who will transcribe and share cooking recipe videos from Youtube and other popular video websites.

Asiafoodrecipe.com aims to showcase the myriads of Asia's cuisine to the world – especially those uniquely Asian, and even bizarre dishes to display the rich flavour and diversity of Asia. For example, expect to see specialities such as balut, which is a fertilized duck embryo that is boiled alive and eaten in the shell and also a national favourite snack from the Philippines. Alternatively the quirky chocolate ramen from the Japanese is a sure crowd pleaser.

Food Recipes are also organized into special holiday and occasions such as :

• New Year Recipes
• Christmas Recipes
• Halloween Recipes

With food, good images of well-presented food play an important role in whipping up one's appetite. To this end, asiafoodrecipe.com promises food photography as an artform of its own as a visual treat.

Among other features, asiafoodrecipe.com will allow any user to upload its own hitlist of favourite Asian cooking recipes, presenting the best recipes of each dish, and recommendations of other useful resources for Asian food recipes, such as cooking measurement conversion tools, glossary and merchant directory for leading food brands and cooking iPhone applications. Among all the other websites, it aims to be the most comprehensive showcase of Asian cuisine.

Johnny Lin, celebrity chef and founder of asiafoodrecipe.com said, "We saw this unmet need in a food lovers' quest for Asian food recipes and struck a brilliant idea. While instructional recipes Youtube videos are great visual learning aids, it is not the most useful to have by your side while you cook or preparing a grocery list to go to the supermarket. Many people still depend on written recipes in their culinary ventures. As Asians, we are all extremely proud of our food culture and cuisine; therefore we hope asiafoodrecipe.com will be a trusty companion for Asian food lovers all over the world."