When sgCarMart wanted to develop a scalable online car portal, they turned to Conversion Hub.


In a mashup of sorts, asiafoodrecipe.com leverages on the wealth of Asian food recipes available on YouTube to empower individuals around the world to be professional cooks.

Targeted at food enthusiasts, stay at home mums and cooking amateurs alike, this interactive recipe portal aims to bring together a global community of Asian food recipe lovers who will transcribe and share cooking recipe videos from Youtube and other popular video websites.

Asiafoodrecipe.com aims to showcase the myriads of Asia’s cuisine to the world – especially those uniquely Asian, and even bizarre dishes to display the rich flavour and diversity of Asia. For example, expect to see specialities such as balut, which is a fertilized duck embryo that is boiled alive and eaten in the shell and also a national favourite snack from the Philippines. Alternatively the quirky chocolate ramen from the Japanese is a sure crowd pleaser.

Food Recipes are also organized into special holiday and occasions such as :