Your website is linking to Twitter and Facebook. Way to go! But do you really want to send your visitors to another website? How are you driving traffic and how are you turning readers into sales or leads? Are you able to start a conversation with your users and engage grassroots efforts?
What is your corporate and business strategy? Do you have synergy and leverage across your entire online assets portfolio? Or is there confusion and brand dilution with due to multiple pages being created at all levels of your organization?
Developing a proper social media strategy can pay great dividends in future initiatives. Some of the best practices consider the following:
- Executive Sponsor & Cross-Functional Social Media Team
- Social media guidelines for employees on appropriate use and conduct on social
- networking sites
- Reviewing and auditing social media assets at least quarterly
- Developing a succession plan for Twitter accounts and Facebook Pages
- Establish a process for handing off certain customer requests or complaints
- Stanardizing on tools and metrics, policies and processes
- Grassroots outreach
- Partnering with IT, Legal and Compliance
- Communicating Business Value to your Stakeholders
Need a quick guide in responding to web post? Feel free to download our practical reference chart , released under creative commons.
